Fakultet za menadžment u turizmu i ugostiteljstvu u suradnji sa Liburnia Riviera Hoteli organizira Ljetnu školu pod nazivom „DESTINATION MARKETING, EXPERIENCES AND CREATIVE STORYTELLING“.
Škola će se održavati u periodu od 06.09. do 18.09.2021.
U sklopu ljetne škole provodit će se programi:
Tourist Destination Marketing
Voditeljica: prof. dr. sc. Lorena Bašan
Trajanje: 06.09. – 18.09.2021.
Kratak sadržaj:
- Destination marketing management
- Destination attractiveness and visiting motives
- Experience economy and Economy of gratitude
- Storytelling and creative interpretation
- Cultural heritage
- Sustainable marketing communication
Francais Gastronomique
Voditeljica: dr.sc. Alenka Šulić Petrc
Trajanje: 08.09. – 14.09.2021.
Kratak sadržaj:
- Historical outlines of French gastronomy
- Croatian gastronomic profile
- The most popular regional gastronomic heritage
- Simulation of a guiding tour
Natural Attractions in Tourism
Voditelj: doc. dr. sc. Hrvoje Grofelnik
Trajanje: 13.09. – 17.09.2021.
Kratak sadržaj:
- Natural resources
- Recognition of natural tourist attractions
- Template for valuing natural tourist attractions in tourism
Sports Management in Tourism
Voditelj: izv. prof. dr. sc. Marko Perić
Trajanje: 08.09. – 14.09.2021.
Kratak sadržaj:
- Sports & Tourism
- Sport events
- Experience economy in sports tourism
- Business models for sports tourism
- Designing innovative sport tourism product
Croatia as a Tourist Destination
Voditeljica: doc. dr. sc. Brigita Bosnar Valković
Trajanje: 08.09. – 14.09.2021.
Kratak sadržaj:
- The most popular tourist regions and destinations in Croatia
- Cultural and historical heritage
- Simulation of a guiding tour
Višeo o ovome događaju na: https://www.fthm.uniri.hr/studiji/ljetna-skola
